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Factory-to-dealer incentives: Many manufacturers periodically run factory-to-dealer cash incentive programs to encourage sales. These programs are usually "secret," unadvertised to the public. The dealers can pass the cash along to the customer if they choose, or they can use it for advertising, employee rewards, or just pocket it as profit. In negotiating with a dealer, it will help you to know if the dealer has this "secret" incentive cash available for additional discounts to you

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